What to post on Linkedin?

Lead generation is one of the most important goals for a content marketer, including you. And yet, while LinkedIn generates the highest visitor-to-lead conversion rate of any major social channel, only 15% of marketers invest in this channel.

There are several things to consider when deciding what to post on LinkedIn. First, think about your positioning. What kind of image do you want to portray?
Second, think about your audience. What topics are they interested in? Finally, choose the content format that will be most effective in delivering your message.

However, to take advantage of the full potential of LinkedIn marketing, you need to be active and strategic. To do this, you’ll need to produce regular content that will capture the attention of your readers.

That’s why it’s important to know the different types of content LinkedIn has to offer, so you can choose the one that best suits your purpose.

Here are some of the most popular ones:

• Articles: ideal for sharing your expertise and positioning your brand as a reference in your field.
• Posts: a short and punchy format to share news, tips or simply to interact with your followers.
• Videos: a very engaging format that allows you to show your personality and create a trusting relationship with your audience.

Posting on LinkedIn doesn’t necessarily mean you’ll get views and engagement. For that to happen, your content needs to be engaging.

Depending on your target audience and goals, there are several types of content you can publish on LinkedIn. But no matter what format you choose, remember that the content should always be interesting, useful and engaging.

Don’t forget to put a link to your website in your bio, so people can easily find you and learn more about you.

The goal of your presence on LinkedIn is to get your name out there and draw attention to your products or services. This means you’ll need to post content that is interesting and relevant to your target audience. Think about how you can help others and what you have to offer. Your content should be useful, informative and inspiring.

You can also post photos and videos, to show others what you do and how you do it.

LinkedIn is a great place to share industry information and trends, as well as discuss important topics. People love reading this type of content because they can learn more about what’s going on in the business world. If you have something to say, feel free to share it on LinkedIn!

How can I maximize the impact of my publications on LinkedIn?

There are several ways to maximize the impact of your posts on LinkedIn. First, think about the formats of your publications.

LinkedIn offers two main publication formats: articles and posts.

Articles are longer and more formal than posts, and generally have a greater impact on the network. In addition, LinkedIn allows users to share external articles from their profile. If you have an article online that you think your network would enjoy, don’t hesitate to share it!

Next, think about how often you post. If you post too often, you risk boring your network and losing subscribers. On the other hand, if you don’t post often enough, you’ll have trouble keeping your network’s attention. Find a good balance between these two extremes to maximize the impact of your posts on LinkedIn.

Finally, don’t forget to use the right keywords! Keywords can help you reach a wider audience and improve your visibility on the network. Think about the keywords that best describe your professional activity and integrate them into your posts.